CGC Service Offer Stanley

Authentic Creator-Generated Content for Every Stage of Your Journey

grjnd.agency creates high-performing creator content – fast, social-first, and visually strong.

We’ve produced content featuring brands like Nike, Adidas, Puma and On, and are currently working on creator content that features Stanley – as part of an ongoing activation with Snipes.

With 400+ actively managed creators and models, we bridge cultural relevance and production quality at scale.
No lazy seeding. No inflated fees. No slow shoots. Just authentic stories that perform.

Stanley x Creator Culture: Authentic content for an iconic brand.

CGC Video Inspiration:

Swap the regular cup for a Quencher or something similar.

Two people walk toward each other — one holding a Stanley Cup, the other a regular cup. They accidentally bump into each other. The person with the Stanley Cup stays completely dry, while the other spills their drink all over themselves.

Instead of making a heart gesture, cheers with different Stanley Cups that match your outfit.

Showing different outfits styled to match your Stanley – it’s a trend right now.

Two Stanley Cups, two styles – one video, two perfectly curated fits to match each Cup.

From cup to fit – create the perfect match.

SNIPES CONTENT: PHOTOS

Snipes Reels

We’re also happy to give you an exclusive first look at our Creator & Model pool. Our focus isn’t on follower count – it’s on content quality, personality, and brand alignment:

🔗 [View Creator Preview]

And if you're curious about testing the waters: we offer affordable monthly test flights to keep things flexible and low-risk.

Customized Service Options

PLAN S

the small setup for a fast and impactful creator campaign across all key platforms.
Price
€11,000
Deliverables
20 CGC Reels & 60 Photos
Creator Deliverables
10 creators each produce:
– 2 videos
– 6 photos
using the provided articles and outfits.
Rights & Usage (Buyouts)
Usage rights for:
– Web, global
– 1 year from campaign launch
– Social media, website, e-commerce, newsletters
Passive (archived) usage is unlimited.
Quality Assurance
grjnd.agency handles:
– Communication with creators
– Preparation of individual content briefings
– Contract management regarding buyouts
– Consolidated delivery of all content to the client
Revisions
Up to 2 rounds of feedback are included in the price.
PLAN M

a powerful setup for extended creator campaigns with a broader reach across all key platforms.
Price
€16,500
Deliverables
30 CGC Reels & 90 Photos
Creator Deliverables
15 creators each produce:
– 2 videos
– 6 photos
using the provided articles and outfits.
Rights & Usage (Buyouts)
Usage rights for:
– Web, global
– 1 year from campaign launch
– Social media, website, e-commerce, newsletters
Passive (archived) usage is unlimited.
Quality Assurance
grjnd.agency handles:
– Communication with creators
– Preparation of individual content briefings
– Contract management regarding buyouts
– Consolidated delivery of all content to the client
Revisions
Up to 2 rounds of feedback are included in the price.
PLAN L

the ultimate setup for large-scale creator activations and maximum content output across all key platforms.
Price
€22,000
Deliverables
40 CGC Reels & 120 Photos
Creator Deliverables
20 creators each produce:
– 2 videos
– 6 photos
using the provided articles and outfits.
Rights & Usage (Buyouts)
Usage rights for:
– Web, global
– 1 year from campaign launch
– Social media, website, e-commerce, newsletters
Passive (archived) usage is unlimited.
Quality Assurance
grjnd.agency handles:
– Communication with creators
– Preparation of individual content briefings
– Contract management regarding buyouts
– Consolidated delivery of all content to the client
Revisions
Up to 2 rounds of feedback are included in the price.

Authentic Creator-Generated Content for Every Stage of Your Journey

SNIPES CONTENT: PHOTOS

Snipes Reels

PLAN S

PLAN M

PLAN L